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Audience Questionnaires

A questionnaire allows for more a more detailed examination of the audience’s experience of your event. Not only will you find out their opinions, but it can also be used to see more complex objectives have been achieved. For example, have the audience learnt anything from your event?

guidelines

There are many different types of questionnaire that you can use. For example, self completion questionnaires, face to face questionnaires and email questionnaires. Each of these has its own benefits depending on what you are trying to find out. For more information on the different types of questionnaire available to you, have a look at the Questionnaire Recipe Book on this site.

example audience questionnaire

This example uses an email questionnaire. Email is easy for the audience to respond to, it doesn’t require large amounts of your time, and is sufficiently anonymous to ensure that people are honest! You can also expect a relatively high return rate of about 45% from email questionnaires. Send them out on the Friday afternoon following the event, and again on the following week for those who didn’t reply the first time.

Dear ...

We would very much like to know your opinions of the (name of event, location and date). This will help us improve future events.

Even if you left before the end, we would greatly appreciate it if you would spend 5 minutes filling in the questionnaire below. Please return the completed questionnaire to (your email address)

1. Have you ever been to one of our events before?

2. Which, if any, of the following words do you feel best describes the event? (You may choose more than one)

Trivial, Disappointing, Accessible, Innovative, Relevant, Topical, Predictable, Entertaining, Exclusive, Uninspiring, Boring, Irrelevant, Informative, Provocative

3. What did you like about the event?

4. What DIDN’T you like about the event?

5. How would you rate the following statements on a scale of 1 – 5 where 1 is STRONGLY AGREE and 5 is STRONGLY DISAGREE

  • I wanted to contribute to the discussion
  • I felt part of the discussion
  • I wanted to continue talking about the issues raised, after the discussion was over
  • The speakers valued contributions from the audience
  • I felt able to contribute to the discussion

6. Who do you think this event was aimed at?

7. How do you think we could have improved this event?

8. Do you have any further comments?

Thank you very much for your time.