Skip to content

Objectives Document

Avoid generating multiple documents for the same event by using this template to pull together all your event details at once. Fill this in whilst you are developing your event, and it can then be passed on to other staff who are working with you. In addition, this can be sent on to the speakers and facilitators at your event. This provides an effective way of briefing speakers about what is going to happen and what you expect from them.

event details

Title:
Time and Date:
Venue:
Target Audience:
Detailed Event Structure:
Contact details for event developer
Aims and Objectives:
Evaluation Aims and Objectives:

themes of the event

Content:
Synopsis of event content
Is there any embargoed information?
Themes for discussion with the audience:

web content (if appropriate)

Describe web content before the event (eg. promotion, background information etc):
Describe web content during the event (eg. web casting):
Describe web content after the event (eg. discussion baord, web chat):

people

Contact details for event organiser:
Do they need any training?
Contact details of key event speakers:
Are they prepared to do media / evaluation interviews, and have they been briefed?

promotion

Who do you want to attend the event?
How will you reach them?
What publications should pre-publicity appear in?
Where should/could reports of the event appear?
What is your budget for this event?

filming (if appropriate)

If you are considering filming your event, ask yourself the following questions to help the person behind the camera:

why is this event being filmed?

  • Internal Record
  • External Record
  • To show as part of a future event
  • To show on web
  • Other (please state)
  • Any special requirements relating to the above?

what do you want to say with this film?

  • Represent what happened at the event
  • Stimulus material to re-ignite/extend dialogue
  • Performance to show in own right for entertainment &/or education
  • Representing the dialogue
  • Showing the breadth of discussion at event
  • Representing the balance of opinion at event
  • Other (please state)
  • Any special requirements relating to the above?

other points to consider for filming

  • Camera work? (physical set up/event structure/who's where when)
  • Lighting? (light levels at event)
  • Audio? (ambient noise/speakers/audience/music/narration)