Shop Till You Drop!

What makes a shop window display stand out from the crowd at Christmas? Why do some stores change their layout in December? Does playing French music really make more people buy French wine? And why do we buy in the first place?

Come to the Dana Centre to delve into the psychology behind shopping. With just 18 shopping days left until Christmas, explore how stores use sight, touch, smell and sound to influence our behaviour and consumer choices. What techniques will you spot as you browse the shops for festive gifts?

Tim Denison, a retail psychologist and director of retail research group SPSL, will be discussing the visual techniques used to entice shoppers into and around high-street stores and supermarkets.

Mark Paterson, an expert in multi-sensory marketing from Exeter University, will be exploring how shops use touch, smell and sound to appeal to consumers.

Cathrine Jansson-Boyd, a consumer psychologist from Anglia Ruskin University, will talk about what motivates us to shop in the first place, and the impact that shopping – particularly at Christmas – has on our mood and behaviour.

Event organised by:
The Science Museum

Speakers

Tim Denison, retail psychologist, SPSL
Mark Paterson, expert on multi-sensory marketing, Exeter University
Cathrine Jansson-Boyd, consumer psychologist, Anglia Ruskin University