Desirable Future?

Join us as we explore the future of a multi-billion-pound obsession: gadgets. What do electronics bring to our lives? How are these devices changing the way we live? And what makes us obsess about the latest techno-trends? Come and have your say.

This event launches Desirable Future?, the latest addition to the Science Museum’s Dana Centre TechKnow book series.

Talk to author Jack Challoner about the issues raised by the latest advances in consumer technology, and discuss whether a techno-utopia is a realistic vision of the future..

How do features satisfy or frustrate us and what is the nature of our relationship with electronics? James Intriligator talks about why gadgets fill some of us with an insatiable desire. And he’ll be sharing how companies get it right and sometimes wrong when designing and marketing new gadgets.

What is the view from the offices of the UK’s bestselling gadget magazine? Tom Dunmore offers his thoughts on how the industry reacts to the consumer, what the big challenges for the industry are and where the battle lines will be drawn in tomorrow’s market.

Is it possible to love the planet as well as the growing tide of electronics that infiltrate our lives? Angela Druckman questions whether our consumer habits are compatible with a sustainable future and whether the actions taken by industry, government and individuals are working.

Speakers

Jack Challoner, author of Desirable Future?
James Intriligator, Centre for Experimental Consumer Psychology, Bangor University
Tom Dunmore, Editor in Chief, Stuff magazine
Angela Druckman, ESRC Research Group on Lifestyles, Values and Environment, University of Surrey

Facilitator: Katie Scott, Pocket-lint/Megawhat TV

This event launches the Science Museum’s Dana Centre book Desirable Future? by Jack Challoner.

Event organised by:
The Science Museum